Saving Seafood

Denny’s Partners with Seafood Nutrition Partnership on the National ‘Fall In Love With Seafood’ Promotion Campaign

October 12, 2023 — The following was released by Seafood Nutrition Partnership:

Denny’s, the American diner with over 1,400 restaurants in the U.S., is partnering with the
Seafood Nutrition Partnership to promote seafood during National Seafood Month this October.
The collaboration, launched in 2022, encouraged customers to order seafood at Denny’s
restaurants and increased seafood unit sales significantly.

“We are excited to continue our successful relationship with Denny’s to help consumers try a
delicious seafood option during National Seafood Month,” added Linda Cornish, SNP Founder
and President. “The health and nutritional benefits of eating seafood are essential for your brain,
heart, and overall wellness.”

This year, Denny’s is excited to entice consumers to ‘Fall In Love With Seafood,’ Seafood
Nutrition Partnership’s newest consumer campaign.

Denny’s restaurants will feature delicious Wild Alaska Salmon, provided by Trident Seafoods,
grilled to perfection and served with two sides and dinner bread. The limited-time entree can be
ordered for dine-in, pick-up, or delivery via Dennys.com.

“Trident is honored to represent our Alaska fishermen in delivering nutritious, delicious, and
sustainable salmon to Denny’s restaurants,” added Christine Garvey, VP of National Accounts
for Trident Seafoods and SNP Board Emeritus.

Denny’s and SNP will jointly communicate the Fall In Love With Seafood Campaign through
email newsletters, website features, and social media posts throughout October.
For more information on partnering with SNP on the ‘Fall In Love With Seafood Campaign,’
contact Lauren Baum at lbaum@seafoodnutrition.org.

Seafood Nutrition Partnership Debuts “Fall In Love With Seafood” Campaign

October 5, 2023 — The Seafood Nutrition Partnership announced the soft launch of their new “Fall In Love With Seafood” campaign at the Global Seafood Alliance’s Responsible Seafood Summit in Saint John, New Brunswick, Canada, this week.

Linda Cornish, the founder and President of the Seafood Nutrition Partnership, showed off two of the new ads while on stage as part of the “One Industry, One Voice” panel. The campaign is having a soft launch during National Seafood Month this October before being launched in key target markets in January 2024.

The ads are playful, with one featuring some sushi with the phrase “Let’s roll play.” Another shows a shrimp skewer on a grill with the words “Reignite an old flame.”

Read the full article at Seafoodnews.com

Seafood Nutrition Partnership Launches New ‘Fall in Love with Seafood’ National Seafood Promotion Campaign

October 4, 2023 — The following was released by the Seafood Nutrition Partnership:

The Seafood Nutrition Partnership is excited to unveil its new public health promotion campaign
to help Americans live healthier, happier, and smarter by increasing their consumption of
seafood. The ‘Fall in Love with Seafood’ campaign launches in October during National Seafood
Month and continues throughout 2024 reminding consumers how delicious, nutritious, and
versatile seafood is to enjoy at home and away from home.

Less than a quarter of Americans eat seafood 2x per week as recommended by the Dietary
Guidelines for Americans (DGA), The American Heart Association (AHA), and the World Health
Organization (WHO).

“Throughout this campaign, we’ll educate consumers that seafood is a lean protein with health
benefits they can enjoy and count on every day,” says Linda Cornish, Seafood Nutrition
Partnership President and Founder.

For more than a decade, SNP and its partners have inspired a healthier America and raised
awareness about the essential nutritional benefits of seafood. This campaign will serve as a
platform to show that an overarching message can help all points along the seafood supply
chain and complement SNP partners’ campaigns.

The ‘Fall in Love with Seafood’ campaign, developed with award winning agency Milestone
Integrated Marketing, aims to break through social and digital media clutter to showcase the
taste appeal of a wide variety of seafood with bold, mouthwatering imagery and cheeky
headlines.

“Ultimately, we want to increase consumers’ craving for seafood and encourage America to Fall
in Love with Seafood,” adds Sarah Crowley, SNP VP of Marketing and Communications. “The
new campaign resonates with the primary target – 85% of occasional seafood consumers
surveyed agreed the campaign made them want to eat more seafood.”

The campaign soft launches in October 2023 during National Seafood Month and will continue
year-round with key market activations starting in January 2024. Key retailers and foodservice
partners will be announced ahead of the new year.
“Running the pilot campaign right after the new year is ideal timing as so many Americans are
setting New Year’s resolutions to eat healthy and seafood is a key part of a healthy diet,” says
Paul Doremus, SNP Board Chair and Trident Seafoods’ VP for Sustainability Strategy and
Policy.
This national seafood promotion campaign is being introduced at an important time as seafood
sales and consumption have declined since the growth seen during the pandemic. The
‘Fall in Love with Seafood’ campaign will empower the seafood industry to demonstrate a
collaborative, strategic effort to increase seafood sales across the board and improve the health
of Americans.

The ‘Fall in Love with Seafood’ promotion campaign will be supported by digital and social
media, influencer marketing, trade marketing, public relations outreach, and new recipes and
blogs on the SNP website. It will also be activated by SNP supporters and partners via a
campaign toolkit which includes social graphics, videos, recipes, and in-store signage.
Campaign Toolkit: Fall in Love with Seafood Toolkit

About Seafood Nutrition Partnership

Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S.
that builds awareness of the health and nutritional benefits of seafood. SNP addresses the
country’s public health crisis through education programs that inspire Americans to incorporate
more seafood and omega-3s into their diets for improved health per the USDA Dietary
Guidelines. For more information or to support SNP, visit seafoodnutrition.org.

 

Join Seafood Nutrition Partnership for the 7th Annual State of the Science Symposium in Washington D.C.

August 29, 2023 — The following was released by Seafood Nutrition Partnership:

Theme: Seafood for Healthy People and Planet: Nourishing Our Brains, Restoring Our Oceans
Dr. Tom Brenna and SNP’s Scientific Nutrition Advisory Council invite you to attend the 7th
Annual State of the Science Symposium virtually or in person in Washington D.C. The meeting
will take place Thursday, September 21, 2023, and is the leading forum for global experts
to outline the most up-to-date and trusted science on seafood nutrition and
sustainability. Click here or visit www.seafoodnutrition.org/agenda/ to view the schedule.

Preview the 7th Annual State of the Science Symposium:

● Enjoy delicious gourmet seafood (lunch and happy hour) and hear from renowned
researchers in TED Talk-style formats on the latest science around the brain and mental
health.
● Learn why the Future is Blue with the Blue Food movement and how eating seafood
and a healthy environment are linked.
● Network with peers and attendees including scientists, nutrition policy experts,
registered dietitians, industry leaders, nonprofit leaders, Congressional representatives,
federal agency representatives, and more.
Presenters:

● Dr. Tom Brenna, professor of nutrition and renowned scientist, will discuss prioritizing
nutrition for the brain, affirming national seafood nutrition policy.
● Dr. Susan Carlson, professor of nutrition, will speak on supporting expectant moms and
baby brain development.
● Dr. Ole Mouritsen, professor of gastrophysics and culinary food innovation, will present
“When Blue is Green: Seafood as a Driver in the Green Transition.”
● Ms. Sarah Crowley, vice president of marketing and communications for Seafood
Nutrition Partnership, will showcase a national seafood promotion campaign “Helping
Consumers Fall In Love in Seafood.”
● Dr. Maya Maroto, RDN and former FDA chief of education and outreach branch, will
discuss “How a Food is Medicine/Precision Nutrition Strategy Can Advance Equitable
Approaches for Brain Health and Nutrition Security.”

● Mrs. Lauren Couchois, registered dietitian and culinary specialist of food and nutrition
services, will highlight locally sourced and sustainable food options in K-12 school
cafeterias.
● Ms. Jennifer Bushman, sustainable aquaculture advocate and documentarian, will
preview Fed By Blue’s new docuseries “Hope In the Water.”
● Dr. Michael Crawford, visiting professor in the department of metabolism, digestion,
and reproduction, will present a “Hypothesis on the Mental and Physical Decline of the
Brain.”
Click here to view our full lineup of speakers.

A special thank you to our sponsors for making this program possible:
Presenting Title Sponsor: National Marine Sanctuary Foundation
Gold Sponsors: Alaska Seafood Marketing Institute, Glacier Fish Company, StarKist
Silver Sponsors: Chilean Salmon Marketing Council, the Global Organization for EPA
and DHA Omega-3s (GOED), Pacific Seafood Processors Association

About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S.
that builds awareness of the health and nutritional benefits of seafood. SNP addresses the
country’s public health crisis through education programs that inspire Americans to incorporate
more seafood and omega-3s into their diets for improved health per the USDA Dietary
Guidelines. For more information or to support SNP, visit seafoodnutrition.org.

Seafood Nutrition Partnership Names Sarah Crowley to Lead National Seafood Campaign Initiative

March 7, 2023 — The following was released by Seafood Nutrition Partnership:

Seafood Nutrition Partnership (SNP) is pleased to announce that Sarah Crowley has joined the organization as Vice President of Marketing and Communications. Sarah is an experienced marketing professional who began her career at Hill, Holliday advertising agency and went on to lead marketing teams at major national brands including Fidelity Investments, Staples, specialty meats company Kayem Foods and responsible grass fed beef company Verde Farms. SNP is very excited to tap into her retail and brand marketing experience to drive SNP’s mission to communicate the public health benefits of seafood and to encourage US consumers to eat seafood at least two times a week per the U.S. Dietary Guidelines. Sarah will spearhead the national seafood promotion campaign initiative in collaboration and input from the NSC Task Force and SNP stakeholders.

“We are honored to have Sarah Crowley on the SNP team,” said Linda Cornish, president and founder of Seafood Nutrition Partnership. “We look forward to Sarah’s leadership as she leverages her immense marketing expertise to support our next decade of impact.”
“I am extremely impressed with seafood’s amazing story and look forward to sharing the public health benefits of seafood with consumers on a larger scale with SNP stakeholders,” said Sarah Crowley, vice president of marketing and communications at Seafood Nutrition Partnership.
“SNP’s mission is simple: to help Americans get healthier. The science around the health benefits of eating seafood is compelling and Sarah will help share that strong narrative,” added Paul Doremus, chair of SNP’s board of directors and vice president for policy and sustainability strategy at Trident Seafoods.
Sarah grew up in the Boston Area, graduated from Boston College and lives in Brookline. Sarah has one son Marcus who is a musician and sound engineer in New York City. Outside of work Sarah loves the outdoors (especially the beach), is a movie buff, Red Sox and Patriots fan and loves to travel.

Two New Members of Seafood Nutrition Partnership’s Renowned Scientific Nutrition Advisory Council Bring Unique Expertise in Key Research Areas

March 28, 2022 —The following was released by the Seafood Nutrition Partnership:

The Seafood Nutrition Partnership (SNP) welcomes Martin-Paul Agbaga, PhD and Maya Maroto, EdD, MPH, RDN as the newest members of its Scientific Nutrition Advisory Council (SNAC). The 16-member Science Council, formed in 2013, is composed of the world’s leading researchers united passionately around seafood as critical for the health of all Americans. Agbaga is a leading researcher in the role of omega-3 fatty acids in maintaining retinal structure and function. Maroto brings a strong nutrition education and public policy background with dedication to providing equitable access to nutritious food.

“We’re excited to have Dr. Agbaga and Dr. Maroto join the Science Council, bringing thought leadership and experience in eye health, food equity and nutrition policy to the team,” said Tom Brenna, PhD, chair of the SNP SNAC and a leading omega-3 researcher. “The strong seafood science produced by the SNAC is a foundation on which the uniquely healthy aspects of the seafood story can be built.”

Monument Advocacy Leading America’s Seafood Campaign

March 7, 2022 — The following was released by America’s Seafood Campaign:

The Seafood Nutrition Partnership and the National Seafood Council Task Force have hired Monument Advocacy to lead America’s Seafood Campaign – its effort to secure Congressional funding for a national seafood marketing campaign. Monument is a Washington, D.C.-based government relations and public affairs firm, specializing in achieving advocacy through compelling stories.

Seafood is an essential industry for local economies, not only along the coasts, but throughout the country. The COVID-19 pandemic hit the industry hard, with frontline workers such as fishers, farmers, retailers, and processors bearing the brunt of the economic impact. America’s Seafood Campaign will provide a platform for these seafood workers to tell their stories to policymakers and educate Washington on the vital benefits of seafood.

Their testimonials and information on the benefits of seafood are available at seafoodcampaign.org, which also includes a platform for advocates to take action in support of the campaign. To date, nearly 200 seafood workers and supporters from 37 states have joined the campaign, and more than 100 have participated in the campaign’s first ask – signing onto letters to Congress, which speak to the importance of the industry to their communities, public health, and the environment.

“This campaign will focus on how essential the seafood industry is to jobs and the economies of Congressional members’ home states and districts,” explains Campaign Director Matt McAlvanah. “It will be a campaign about the positive community, health and environmental impact of seafood. Particularly as the industry works to stabilize after COVID, we are optimistic that a campaign that has united leading seafood companies and non-profits will find support on the Hill.”

As the appropriations process for FY23 progresses during the Spring and Summer, America’s Seafood Campaign will continue to connect its advocates with key Members and delegations through meetings with Congressional offices, video testimonials, op-eds, Member visits, and more. Ultimately, the coalition aims to secure $25 million per year over five years for the marketing campaign, which will focus on educating the public on the economic, health and environmental benefits of seafood. With that information top-of-mind for consumers, the campaign should help the industry rebound for the foreseeable future, and firmly establish seafood as a staple in Americans’ diets.

Learn More in Boston, Seafood Expo North America

  • America’s Seafood Campaign will be on the expo floor at Booth 908 at the Seafood Expo North America (SENA) in Boston, March 13-15.
  • The Task Force will be conducting a town hall official SENA session, “Unite the Industry & Creation of a National Seafood Marketing Campaign” on Monday, March 14 at 1:30.

Eat Seafood America! marketing campaign pilot reports 800 percent return on investment

January 10, 2022 — The Eat Seafood America! marketing campaign, launched by the Seafood Nutrition Partnership and the Seafood4Health Coalition in 2020, has achieved an 800 percent return on investment, according to SNP.

The campaign, which was launched as a rapid response to the COVID-19 public health crisis with the dual goals of helping Americans stay healthy and boosting the U.S. seafood sector, was already shown to have increased seafood consumption in the U.S. The campaign reached four million households and “outperformed benchmark campaigns,” with every dollar spent on campaign ads resulting in a USD 9.00 (EUR 7.95) increase in seafood purchases, according to SNP.

Read the full story at SeafoodSource

 

National Seafood Council launches scholarship program

July 20, 2021 — The National Seafood Council Task Force launched a scholarship program in order to engage more small- and medium-sized seafood businesses in participating in developing a national seafood marketing and education program.

The task force is seeking nominations for seafood business leaders whose annual company revenue is less than USD 20 million (EUR 17 million), in order to be representative of the entire seafood supply chain, Seafood Nutrition Partnership said in a press release.

Read the full story at Seafood Source