December 5, 2024 โ Early data analyzing U.S. shopping trends during this yearโs Thanksgiving holiday weekend could be a harbinger of good news for grocery and food sales in December.
According to new research from the National Retail Federation (NRF) and data firm Prosper Insights & Analytics, 197 million people shopped โ for either food or non-food items โ during the five-day holiday weekend from Thanksgiving Day on 28 November through Cyber Monday on 2 December.
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