April 27, 2017 — The following was released by the Marine Stewardship Council:
Today, as the Marine Stewardship Council (MSC) marks 20 years since its creation, the organisation set out its strategy for the years ahead. The plan includes the MSC’s aspiration for a more than a third of global marine catch to be certified or engaged in the MSC program by 2030. The MSC’s ambition is to strengthen engagement and impact in the Global South, Large Marine Ecosystems (LMEs), priority markets and species, and with consumers, while continuing to deliver value to MSC certified fisheries.
The release of the MSC’s strategic framework is accompanied by a historical narrative, outlining the organisation’s journey to date. Written by independent journalists from the Press Association, Sustainable seafood: the first 20 years gives a compelling account of the MSC’s origin, challenges and milestones to date.
“20 years ago, the MSC was a bold new idea developed by WWF and Unilever to address the challenge of unsustainable fishing,” says Rupert Howes, MSC’s Chief Executive.“They wanted to create a market based mechanism that would connect seafood producers and consumers through a credible third party certification and labelling program. This program would recognise and reward existing good practice, but critically, incentivise and drive real and lasting change where needed to ensure healthy oceans and seafood supplies for the future. 20 years on this bold innovation has become a proven concept, and a global sustainable seafood movement has emerged to work with all stakeholders to drive this transformation.’’