February 22, 2019 — The Bristol Bay Regional Development Association (BBRSDA) is expanding a marketing campaign it believes will make Bristol Bay sockeye salmon a nationally recognized brand.
In 2016, the association launched a pilot marketing program in nine grocery stores in Boulder, Colorado, U.S.A.. The association put its new eye-catching, salmon-hued logo on aprons, printed fish wrap, and stickers, and handed out recipe cards and branded mugs while their representatives touted wild-caught sockeye from the pristine water of Bristol Bay, Alaska. Point-of-sale promotions were bolstered by a social media push, which included vivid photographs of Bristol Bay and interviews with the men and women who fish there.
Fast forward two years, and that same program that started in a handful of stores in Boulder has expanded to more than 1,000 across the country, forming partnerships with major chains like Hy-Vee, QFC, and Pavilions.