November 26, 2015 โ Volker Kuntzsch, the CEO of New Zealandโs Sanford, hopes the under development precision seafood harvesting (PSH) method can lead to a transformation for the fishing industry worldwide.
Sanford, Sealord Group and Aotearoa Fisheries (AFL), the three companies involved in moving PSH toward commercial use, plan to start sales of fish caught with the method next year, Kuntzsch and Greg Johansson, chief operating officer, told Undercurrent News.
โWe are expecting to have a number of vessels using the technology next year and a brand has already trademarked,โ Johansson said.
Kuntzsch and Johansson declined to reveal the name of the brand, however. The idea is what the catch from all three companies sold under it, to give more volume in the market.
โWe want to create an image something like Wagyu beef,โ said Kuntzsch, of the way the companies want to brand seafood caught by the PSH method in a manner similar to the way the high-end, fat-marbled, Japanese meat is promoted.
The marketing needs to say, โthis is a different method, a higher qualityโ, he said. โWe are hoping this can be a game changer for the industry worldwide.โ
โWe should start having product in the market next year and ramp up from there,โ said Johansson.
Sanford, AFL and Sealord plan to share the technology globally, in the future, said Kuntzsch.