November 5, 2017 โ In Reykjavikโs harbour, overlooking the colourful fishing vessels, thereโs a building full of bright, young entrepreneurs. While they may never set foot in a boat, haul a net or set a hook, with their social media, marketing and design skills theyโre determined to maximize value from the seafood industry.
Theyโre members of Icelandโs Ocean Cluster House, an innovation incubator for startup companies looking for the best new business idea from fish oil, bones, intestines and skin, or whatever else the ocean provides.
Itโs the brainchild of Thor Sigfusson, whoโs eager to show the space to a group visiting from Newfoundland and Labrador.
โLet me just walk with you through the house, now.โ
The tour starts at the Ocean Clusterโs public restaurant, Bergsson, where pillows are made from old boat sails and pendant lights are cleverly fashioned from old buoys. Everywhere you look there are reminders of the ocean.
โWe love to have designers involved with what we are doing here,โ says Sigfusson, who holds a PhD in business.
While working on that degree, he found that fishing companies with money to invest werenโt well connected with entrepreneurs in the marine field. So, in 2011, he brought them all together under one roof.
Read the full story at CBC NEWS
