July 17, 2020 — The Association of Genuine Alaska Pollock Producers (GAPP) has announced new partnerships with Denny’s, Gorton’s Seafoods, and New England Seafood Company, according to a 16 July press release.
Denny’s plans to offer pollock fish and chips as well as a pollock fish sandwich; Gorton’s plans to introduce recipes and an ad campaign to encourage customers to try Alaska pollock; and New England Seafood is introducing a pollock tenderloin – with an accompanying ad campaign – to customers in the United Kingdom.