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Labeling lawsuits reshaping sustainable seafood marketing strategies

February 21, 2024 โ€” A series of lawsuits related to sustainability claims and eco-labels have changed the seafood industryโ€™s approach to marketing sustainability bona fides. Lawsuits filed against Mowi, Gortonโ€™s, ALDI, Conagra, Bumble Bee Foods, and Red Lobster are either pending or have resulted in settlements.

The suits should be a wake-up call to the seafood industry that it needs to change its marketing practices, according to Arlin Wasserman โ€“ the founder and managing director of Changing Tastes, a seafood industry consultancy working at the intersection of sustainability, public health, information technology, demographics, and the changing role of the culinary professional. Wasserman, who was previously the vice president of sustainability at foodservice provider Sodexo, recently discussed how companies can adapt and modernize their marketing campaigns with SeafoodSource. 

Read the full article at SeafoodSource

Chilean court rules fines on fish escapes unconstitutional

April 12, 2022 โ€” Chileโ€™s constitutional court (TC) has ruled that the presumption of environmental damage from farmed fish escapes is unconstitutional, setting a precedent for the countryโ€™s aquaculture sector.

In August 2020, Chileโ€™s Superintendency of the Environment (SMA) levied a CLP 5.3 billion (USD 6.7 million, EUR 5.7 million) fine against Mowi for an incident involving a large-scale escape of over 690,000 fish from its Punta Redonda faming center on Guar Island in the south of the country in July 2018. In December of the same year, Chileโ€™s Council for the Defense of the State (CDE) followed that up with a lawsuit filed with the third environmental court against Mowi Chile, seeking action by the salmon farmer to rectify the large-scale escape. At the time, CDE said that the event had caused โ€œirreparable environmental damage,โ€ as the farmer had failed to maintain โ€œthe appropriate security conditions and cultivation elements of optimal quality and resistance.โ€

Read the full story at SeafoodSource

 

EU pleads with US judge to limit discovery in salmon price-fixing class-action lawsuit

July 21, 2021 โ€” The European Union has not issued any public comment regarding its antitrust investigation into Norwegian salmon farmers for more than a year, but on 13 July, it made clear its inquiry is still active.

In a brief filed in the U.S. District Court in the Southern District of Florida, the European Commission contended that a class-action suit filed on behalf of U.S. purchasers of Norwegian farmed salmon in 2019 is interfering with its investigation. The lawsuit accuses Mowi, SalMar, Lerรธy Seafood, Grieg Seafood, and Cermaq Group of exchanging competitively sensitive information among themselves, with the aim of artificially controlling the price of farm-raised salmon sold in the United States.

Read the full story at Seafood Source

JOHN SACKTON: How coronavirus could impact North American seafood

February 20, 2020 โ€” A lot of people in the seafood industry are thinking about coronavirus (COVID-19). The major impact has been on shipping, tourism, and travel, all of which are vital to the North American seafood industry.

The question is whether this is a short-term event like a hurricane or political strike that impacts one area of our supply chain, or if this is a year-long global pandemic, leading to big changes in behavior in our markets.

Clearly we donโ€™t know yet, despite people like the CEO of Mowi saying it is a short term event. However, we can already see some supply and demand disruptions, and we can prepare for others. After thinking about this for the last couple of weeks, here are some preliminary ideas.

Some products disrupted more than others initially

Most seafood products have not suddenly changed in price over the past few weeks. If you look at Urner Barryโ€™s dashboard, the majority of items remain green, showing rising or steady prices.

Read the full opinion piece at Undercurrent News

US launches investigation into Mowi price-fixing allegations

November 14, 2019 โ€” Salmon farming giant Mowi has announced it is being investigated by the U.S. Department of Justice regarding allegations of price-fixing in Norwayโ€™s farmed Atlantic salmon market.

The move by the U.S. DOJ stems from an ongoing investigation by the European Commission into โ€œconcerns that the inspected companies may have violated E.U. antitrust rules that prohibit cartels and restrictive business practices.โ€ That investigation became public in February, when the E.C. carried out unannounced inspections at the premises of several Norwegian firms involved in the farmed Atlantic salmon sector in Europe.

Read the full story at Seafood Source

Mowi faces difficult decision on conceptual โ€œEggโ€ salmon cages

August 23, 2019 โ€” Mowi is considering dropping plans for a futuristic method of salmon farming.

Along with Hauge Aqua, Mowi has developed an ovaloid-shaped conceptual design, termed โ€œThe Egg,โ€ which floating, self-supported, and closed salmon-farming cage that is described as โ€œescape-proof.โ€ The enclosure is designed to limit interaction between the farmed salmon on the inside and the wild salmon on the outside, and would prevent sea lice because it pulls in ocean water from 26 meters, which is a depth where the parasites are unable to exist, according to Marine Harvest.

Read the full story at Seafood Source

Mowi CEO: GSI will continue to be a game-changer

May 30, 2019 โ€” The Global Salmon Initiative (GSI) recently published its annual Sustainability Report, providing six years of data across 14 indicators for more than half of the global salmon industry. The report identified a number of key trends within the salmon farming sector and its membership, including:

  • A 50 percent decrease in the use of sea lice treatments, coupled with a 120 percent increase in the use of non-medicinal methods โ€“ due both to technological advancements and best-practice sharing;
  • The amount of fishmeal and fish oil in feed has reduced by 17 percent and 9 percent, respectively, resulting in an overall 11 percent decrease in the sectorโ€™s use of marine ingredients;
  • Farmed salmon continues to be one of the most eco-efficient forms of animal protein production, with the lowest carbon footprint, lowest feed conversion ratio, and lowest land-use;
  • More than 620,000 metric tons (MT) of salmon farmed by GSI members are now certified to the Aquaculture Stewardship Council (ASC) standard. Coming from over 185 farms worldwide, this represents almost 60 percent of their total production.

In an interview with SeafoodSource, Alf-Helge Aarskog, CEO of Mowi and co-chair of GSI, explained how the groupโ€™s collaborative endeavors and focus on transparency will continue to drive improved sustainability across the industry for a long time to come.

SeafoodSource: Has GSI achieved what you hoped it would over the past six years, and what have been its defining moments so far?

Aarskog: Having been involved in the GSI since it began in 2013, I am very pleased with how far the group has come. There is still a lot for us to work on, but in only six years to see the progress the industry has made in improving its transparency, focusing more on its sustainability challenges, and the speed at which we have approached the ASC standard, I think it is well beyond what any of us expected.

Read the full story at Seafood Source

US companies file class-action suit alleging price-fixing by Norwegian farmed salmon firms

April 25, 2019 โ€” A class-action lawsuit filed on behalf of U.S. direct purchasers of Norwegian farmed salmon is accusing multiple Norwegian firms including Mowi, Grieg Seafood, Lerรธy Seafood, and SalMar of conspiring to fix the prices of farmed salmon.

The lawsuit, filed on Tuesday, 23 April, alleges the major players in Norwayโ€™s farmed salmon industry exchanged competitively sensitive information among themselves, with the aim of artificially controlling the price of farm-raised salmon bought by U.S. seafood buyers, a violation of the Sherman Anti-Trust Act.

The lawsuit is largely based on an ongoing investigation by the European Commission into โ€œsuspected anti-competitive practicesโ€ in the farmed Atlantic salmon sector in Europe, first made public in February 2019. The investigation included raids by E.C. officials of the Scottish and Dutch corporate offices of several seafood companies based in Norway, including Mowi, Grieg Seafood, Lerรธy Seafood, and SalMar.

A letter sent by the E.C. to one of the companies, obtained by SeafoodSource, revealed the E.C. approved a decision on 6 February, 2019, to investigate information received โ€œfrom different actors operating at different levels in the salmon marketโ€ alleging that some Norwegian producers โ€œparticipate or have participated in anti-competitive agreements and/or concerted practices related to different ways of price coordination in order to sustain and possibly increase prices of farmed Norwegian Atlantic salmon.โ€

The lawsuit was filed in U.S. District Court in the Southern District of Florida (Miami Division) on behalf of Mentor, Ohio-based Euclid Fish Company, according to Arthur Bailey of Hausfeld LLP, one of the plaintiffsโ€™ attorneys. Numerous other similar suits have and will continue to be filed containing similar allegations, including by Schneiderโ€™s Seafood & Meats of Cheektowaga, New York, and by Euro USA Inc. of Cleveland, Ohio, Bailey told SeafoodSource. Within the next month, the cases will be combined into one larger class-action suit including all direct purchasers of Norwegian farmed salmon, Bailey said. The case will be heard by James Lawrence King.

Read the full story at Seafood Source

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