Saving Seafood

Accord on eco-labelling boosts sustainable fishing

December 2, 2016 — Finding ethically-sourced fish is about to become easier for leading retailers and restaurants that have pledged to offer customers sustainable seafood.

The world’s largest seafood eco-labelling scheme is operated by the Marine Stewardship Council (MSC) whose blue logo is a common sight in supermarkets across the world. The scheme will soon become part of the Global Sustainable Seafood Initiative, a benchmark backed by leading retailers, the UN Food and Agriculture Organization (FAO) and NGOs. The global benchmark, launched last year, has already recognised schemes that operate in Alaska and Iceland and is expected to give its stamp of approval to the MSC next year.

Eco-labelling and certification are widely regarded as key tools in encouraging the adoption of sustainable practices across a global seafood trade that is estimated to be worth $150bn a year.

Demand from retailers and restaurants has pushed suppliers in the fisheries sector to certify increased volumes of supplies as sustainably sourced.

Sustainable seafood now accounts for 14 per cent of global production compared with just 0.5 per cent in 2005, according to the International Institute of Sustainable Development.

Yet eco-labelling is one of the most hotly debated issues among members of the food supply chain. For consumers, the myriad of labels and programmes has led to confusion. Many producers, meanwhile, complain they have struggled with the investment required to obtain the benefits of certification.

Read the full story at the Financial Times

Canada’s largest herring fishery achieves MSC certification

November 29, 2016 — The following was released by the Marine Stewardship Council:

TORONTO — The Canada 4VWX purse seine herring fishery in the Bay of Fundy area is the third and largest Canadian herring fishery to achieve Marine Stewardship Council (MSC) certification as sustainable and well managed.  Herring products from the purse seine vessels and processing companies based in Nova Scotia and New Brunswick can now carry the blue MSC label to inform customers the fishery meets a global standard for sustainability.

Meeting the world’s most recognized standard for sustainability

To achieve MSC certification the 4VWX purse seine herring fishery demonstrated that it meets a high bar of sustainability set by the MSC Fishery Standard.  Widely recognized as the world’s most credible and robust standard for sustainable fishing, the MSC Standard is founded on three principles: a healthy fish stock, protection of the surrounding marine ecosystem, and effective fishery management.

“We are proud of the work our fishery has undertaken together with Fisheries and Oceans Canada to maintain the health of this important Canadian resource” says Roger Stirling, President of the Seafood Producers Association of Nova Scotia, the client representative for the 4VWX herring fishery. “As one of the longest-running commercial fisheries in Canada the herring fishery and associated processing companies have demonstrated the ability to sustain the resource.  The MSC certification now allows us to clearly signal the fishery’s sustainability to global markets.

A ‘clean’ fishery with local and global markets

Purse seining produces very low bycatch levels when harvesting the dense schools of herring that form during specific seasons.  The fishing vessels harvest at night and return to shore for immediate processing.  Annual catch for this fishery is 50,000 metric tonnes.

In addition to providing employment for fishers, herring plants in the local area employ hundreds of people in coastal communities and significantly contribute to the rural and coastal economy in the area.

A versatile fish, 4VWX herring is destined for primary markets around the world where it is sold in various forms like frozen fillets (Europe and North America), marinated and sauced canned products (Europe), smoked (kippers, in North America), canned (global), roe (Japan) and bait (Canada, for MSC certified lobster fisheries).

Jay Lugar, Program Director for MSC in Canada adds: “We congratulate the Bay of Fundy purse seine herring industry on achieving MSC certification.  The fishery consistently generates employment in the local community while working diligently to protect herring stocks that also play an important role in the ecosystem as food for other fish and mammals.  MSC is very pleased to see this long-standing industry take the sustainability message to global markets.” 

Continued improvement

As part of the MSC Theory of Change, MSC certification requires annual audits by an independent certifier to ensure that each fishery retains its status while also implementing improvements, allowing it to progress toward an even higher level of sustainability. To help the 4VWX herring stock sustain its role in the ecosystem, the fishery has committed to meet improvement goals with respect to biomass levels.

Assessment process

The assessment against the MSC Fisheries Standard was conducted by Acoura Marine, an accredited, third-party certification body, in a robust, scientific, transparent process that considered all available information presented by all fishery participants and stakeholders with an interest in the fishery.

JANE LUBCHENCO & BRAD PETTINGER: With America’s fisheries rebounding, we can’t turn back

November 28, 2016 — The following is excerpted from an opinion piece written by Jane Lubchenco and Brad Pettinger. It was originally published Saturday in The Oregonian:

In the last 20 years, one of the country’s most valuable natural resources has transformed from a national disaster to a great American recovery story. But unless you’re a fishery scientist or a fisherman who suffered through the near collapse of a fishery, you’ve probably never heard the story.

We lived it.

We’ve been working along the West Coast for 40 years and can attest to the catastrophic collapse of a once massive groundfish fishery. We know fixing it was hard and messy. But we also know that troubled fisheries in the United States and around the world should look to our success and others for lasting solutions.

In the early 2000s, the fishery was in terrible shape. A number of rockfish species were becoming significantly overfished. As long-lived species, their recovery was expected to take decades. Level of discards of “bycatch” — accidental catch that occurs when fishing for target species – was high. This led to the fishery being declared a ‘federal disaster.’ Fish, fishermen and the communities that relied on them were suffering, and it was clear that if the system hadn’t yet hit rock bottom, it soon would.

Fortunately, potential economic extinction is a strong motivator. Fishermen teamed with scientists, conservationists and government managers. In 2011, we adopted a new approach that would bring science, accountability and long-term sustainability to a system that badly needed them.

Where previous management approaches placed numerous and strict limits on when, where and how boats could fish, the new approach established and managed secure fishing privileges for the fishery. Scientists used sound data to determine the amount of each species that could be caught each year while still allowing the species to recover. That total annual catch limit was divided among members of the fishery.

In five short years, the conservation turnaround has been remarkable and faster than anticipated. Species have rebuilt, bycatch discarding decreased by 75 percent and fishery managers have increased the amount of fish that can be sustainably caught. In fact, the fishery was recently certified as sustainable by the Marine Stewardship Council and received a slew of top ratings from Monterey Bay Aquarium’s Seafood Watch.

Read the full opinion piece at The Oregonian

University of Ottawa catches on to certified sustainable, traceable seafood standards

November 23, 2016 — The following was released by the Marine Stewardship Council:

OTTAWA – The University of Ottawa is celebrating World Fisheries Day with the achievement of Marine Stewardship Council (MSC) certification, solidifying the University’s commitment to sourcing and serving wild seafood that meets the world’s most rigorous standards for sustainable fishing and traceability.

“Aquatic ecosystems around the world are under tremendous pressure from a combination of environmental change, habitat degradation, and over-harvesting. This commitment by the University of Ottawa will make a real difference in encouraging and supporting sustainable seafood harvesting,” says Nathan Young, interim director of the School of Sociological and Anthropological Studies at the Faculty of Social Sciences.

By choosing seafood with the blue MSC label, uOttawa diners can trust they’re making an ocean-friendly choice that directly rewards fishers, companies and institutions dedicated to preserving healthy oceans and sustainable seafood supplies for generations to come.

“MSC certification is an important marker of ecological sustainability, allowing consumers to know their seafood can be traced to a well-managed, sustainable fishery.  This is particularly important given the overall trend of fish stock decline,” says Melissa Marschke, associate professor of international development and global studies.

As an international non-profit organization established to address the problem of overfishing, the MSC runs the world’s most recognized certification program for sustainable seafood. The program recognizes fisheries that manage their fish stocks responsibly and ecologically, and then assures traceability from ocean to plate.

“World Wildlife Fund Canada applauds the University of Ottawa’s decision to address the problem of unsustainable fishing by purchasing Marine Stewardship Council-certified seafood. Overfishing is a serious threat to the health of our oceans, as almost one-third of fish stocks globally are now considered overfished. Choosing MSC means supporting a healthy marine environment by only consuming fish from stocks that are well-managed and sustainably harvested,” says Bettina Saier, vice president of oceans, WWF-Canada.

The University of Ottawa is working towards one-hundred percent MSC-certified wild seafood for its state-of-the-art dining hall, which feeds 7,500 people a day and prepares 20 tonnes of seafood each year. The University ranks as the second most sustainable university in Canada according to the UI Green Metric Ranking.

MSC close to GSSI recognition as reliable certification scheme

November 14th, 2016 — The Marine Stewardship Council’s certification scheme has entered the public review period of the Global Sustainable Seafood Initiative’s multi-step process for recognizing the program as meeting the organization’s standards for governance, operations and fisheries management.

On Friday, 10 November, the GSSI launched a four-week public consultation period, during which time it will seek public input on its benchmark report for the MSC. Earlier this fall, independent experts and GSSI Benchmark Committee found the MSC to be in alignment with all GSSI Essential Components – standards by which the organization evaluates the reliability of seafood certification programs.

MSC entered into a GSSI review in June 2016, and the public consultation period is one of the last steps in the process of it obtaining GSSI validation. Following the public review, GSSI’s Benchmark Committee will provide its steering board with a final recommendation on recognition, whereupon, if the program obtains validation, all public comments and responses will be made publicly available.

The GSSI, launched in October 2015, seeks to “provide clarity of seafood certification worldwide through a multi-component review that is based upon the Code of Conduct for Responsible Fisheries and the FAO Guidelines for seafood certification and eco-labeling.

Read the full story at Seafood Source

First-Ever Fishery Improvement Project Launched in Japan

November 10, 2016 — The following was released by Ocean Outcomes:

Sustainable seafood movement takes a big step forward in East Asia as industry, fishermen, and NGOs come together to launch the “Tokyo Bay Sea Perch FIP”, the first project of its kind in Japan.

Tokyo, Japan — In 2016, the market value of sustainable seafood reached an all-time high of $11.5 billion USD, placing further incentive to increase the sustainability of fisheries across the globe. Asia’s share of global seafood production is up to 69%, by some estimates, but only 11% of this is certified as sustainable seafood production including Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certifications. As such, implementation of Fishery Improvement Projects (FIPs) in Japan will ensure the growth of the Asian sustainable seafood market.

Ocean Outcomes (O2) and Kaiko Bussan Inc. today announced its launch of the “Tokyo Bay Sea Perch FIP”, Japan’s first Fishery Improvement Project (FIP). The project was introduced by Seafood Legacy Co., Ltd. to Seiyu GK, a subsidiary of Walmart Stores, Inc., the American multinational retail corporation and global leader in sustainable seafood, who have decided to support this project that will improve the sustainability of the sea perch fisheries in Tokyo Bay. As part of the project, at the end of October 2016, Seiyu test marketed the “Tokyo Bay Sea Perch FIP” product in 4 stores in the Kanto area and received positive feedback from customers regarding the quality, freshness and the reasonable price of the products. Going forward, Seiyu will discuss its support for this project including continued “Tokyo Bay Sea Perch FIP” product sales in stores and project grant contribution.

  • About Fishery Improvement Projects (FIPs)

A Fishery Improvement Project (FIP) is a collaborative project between fisheries stakeholders, such as fishermen, businesses, distributors, and NGOs, to improve the sustainability of a fishery. Two-thirds of the top 25 North American retailers, comprising 90% of the global seafood market, have committed to supporting FIPs. Projects like the “Tokyo Bay Sea Perch FIP” are vital if fisheries want to improve and access global markets.

Tokyo Bay is a major fishing ground for sea perch and a historically and culturally important sourcing region for edomae sushi, the style of sushi created during the late Edo-period (late 19th century) that influenced the nigiri sushi that is common today. The “Tokyo Bay Sea Perch FIP” will ensure sustainable fisheries management and the enjoyment of sea perch for generations to come.

As a first step in the project, Ocean Outcomes collaborated with Kaiko Bussan to complete an assessment of current fishing practices calibrated against internationally recognized best practices standards. The assessment found opportunities to modify fishing practices and gather additional data as steps which could better inform fisheries management and lead to more sustainable practices overall. These opportunities, described in detail in the FIP work plan, include plans to better monitor bycatch of endangered, threatened, and protected species, plans to collect fishery data to better evaluate and monitor stock abundance, and a commitment to work towards a more collaborative management plan.

Below are comments from each organization regarding the launch of the FIP.

Shunji Murakami (Ocean Outcome / Japan Program Director)

“Launching the Tokyo Bay Sea Perch FIP is a monumental moment for the sustainable seafood movement in Japan. Improving fisheries practices benefits both marine resources and fishing communities.”

Kazuhiko Oono (Kaiko Bussan, Inc. / President and CEO)

“Fishery improvement, while a new concept for Japanese fishermen, makes sense. We harvest, process, and sell the sea perch we catch, so our business is completely reliant on abundant sea perch resources. As the resource declines, so does our fishery. This project will ensure we’re harvesting the optimal amount of sea perch while not negatively affecting the amazing environment in which we work.”

Wakao Hanaoka (Seafood Legacy Co., Ltd. / CEO and Founder)

“Our hope for this project is to invigorate the Japanese market in a way that encourages cooperation amongst retailers and producers in the implementation of more sustainable fishing practices. This will benefit ocean ecosystems, businesses, fisheries, and local communities.”

Kumie Wama (Seiyu GK / Vice President of Corporate Affairs)

“Responsible and sustainable fishing practices, which the participants of “Tokyo Bay Sea Perch FIP” have committed to undertake, are very important for the future of marine resources in Japan. As a company that relies on shared marine resources, we consider it our corporate social responsibility to provide environmentally friendly products to our consumers.”

Tuna fisheries can be profitable and sustainable, MSC says

October 7, 2016 — On 14 September, SeafoodSource published an article reviewing a scientific paper written by Producers’ Association of Large Tuna Freezers (OPAGAC), a Spanish industry organization, criticizing the policies of the Marine Stewardship Council (MSC) in regard to fish aggregating devices (FADs). MSC responded with a letter to SeafoodSource addressing the reasons behind its policies. SeafoodSource replied to MSC to ask three follow-up questions regarding issues not explicitly discussed by the organization in its letter. Here are MSC’s responses:

SeafoodSource: Does MSC consider the use of FADs an “unsustainable” method of fishing?

MSC: Certification to the MSC Fisheries Standard is based on comprehensive assessment of the impacts of a particular fishery and the environment within which it operates. Therefore, because of the variations in the impacts that different FADs and fishing techniques can have in different marine environments, the MSC Fisheries Standard does not include specific requirements for FAD use, nor does it prohibit the use of FADs. However MSC requirements that any impacts on bycatch species are sustainable mean that fisheries using FADs with high or unknown levels of bycatch can struggle to achieve certification. There are currently no purse seine fisheries certified to the MSC Fisheries Standard for tuna caught using drifting FADs. However, there are some purse seine fisheries on free schools (“unassociated” with floating objects) that are certified, and two MSC certified fisheries which catch tuna associated with anchored FADs.

Read the full interview at Seafood Source

NFI Says Greenpeace to Issue Rank and Spank US Foodservice Listings as Early as Monday

August 22, 2016 — SEAFOOD NEWS — According to NFI’s Gavin Gibbons, Greenpeace is close to announcing a major new campaign to fund-raise off of a rank and spank approach to US Foodservice companies.

Similar to its retail rankings, Greenpeace scores companies in a subjective manner on how ideologically close they are to the organization.

For example, their retail “red list” contains recommendations to avoid some of the most sustainable and certified seafood products on the planet, such as Alaska pollock.  There is no scientific basis for this.

In fact, Greenpeace is very explicit in their desire to halt commercial sales of these species.  They say on their website:

“A crucial component of a responsible seafood operation is stopping the sale of the most destructively caught or endangered species. Greenpeace’s Red List is a scientifically compiled list of 22 marine species that should not currently be made commercially available. ”

And what are these species that Greenpeace would like to see the Foodservice industry stop selling?

The species, by order of commercial importance, include warm water shrimp, Atlantic salmon, Alaska pollock, albacore and yellowfin tuna, Atlantic cod, Atlantic sea scallops, hoki, Atlantic halibut, monkfish, redfish, swordfish, orange roughy, Chilean sea bass, Greenland halibut, bluefin tuna, red snapper, sharks and rays, grouper, big eye tuna, and ocean quahogs.

Of the 20 wild caught species targeted by Greenpeace, 15 are certified by the Marine Stewardship Council.

The two farmed species, shrimp and Atlantic salmon, are also certified by both GAA’s Best Aquaculture Practices and the Aquaculture Stewardship Council.

So, of the species that Greenpeace is planning to rank companies on because they believe they should not be commercially available, fully 82% of them are certified sustainable by the Marine Stewardship Council or equivalent.

This suggests that the campaign is not about sustainability, but about positioning Greenpeace in opposition to the Marine Stewardship Council, and continuing to fundraise by telling supporters lies about seafood sustainability.

This practice is a very effective publicity and fundraising tool, known as rank and spank.

First Greenpeace creates its own criteria for rankings, not subject to outside review, and releases a report highlighting the malfeasance of companies that sell products Greenpeace wants proscribed.

Then Greenpeace agitates with the public and the publicity shy companies to make some concessions that raise their “score”, allowing Greenpeace to go to supporters and claim they are the tool forcing these companies to change practices.

Then, the cycle is repeated when companies that have complied with Greenpeace are called out again, if they don’t take ideological actions in support of the organization.

For example, Greenpeace called out retailers, and ranked them, by how strongly they pressed the North Pacific Council to close parts of the Bering Sea to protect Bering Sea Canyon habitat.  When the US government spent millions of dollars showing that the habitats in question did not have corals, and were not threatened by any fishing activity, the supermarket buyers who had sent letters looked foolish and manipulated.

Some of them took the honest step of withdrawing their letters, once they learned the facts.

As NFI says, “Foodservice companies are among the most dedicated to seafood sustainability and full supply chain sustainability. To target them, rather than laud them illustrates how out of touch Greenpeace is with real sustainability efforts.  While the group demands all seafood purchasing decisions be made based on Greenpeace’s arbitrary red list, foodservice providers work hard to ensure they understand the sustainability story of each species and the efforts underway to maintain those stocks.”

Many foodservice companies have committed to sustainable purchasing programs.  Some support fisheries improvement projects and virtually all of them now demand full traceability to ensure the integrity of their supply chain.

There is no need for Greenpeace to agitate in this environment.  The foodservice companies targeted in this list do not need to respond, except to show what they are already doing to promote sustainability, and to emphasize they were taking these actions long before Greenpeace’s rank and spank system ever came out.

This story originally appeared on Seafoodnews.com, a subscription site. It is reprinted with permission.

MASSACHUSETTS: Gloucester fishermen achieve sustainability certification for Acadian Redfish, Haddock and Pollock

August 19, 2016 — The following was released by the Marine Stewardship Council:

GLOUCESTER, Mass. — To prove that their Acadian redfish, haddock and pollock fisheries meet rigorous sustainability requirements, Gloucester-based Sustainable Groundfish Association, Inc. (SGA) has achieved certification to the Marine Stewardship Council (MSC) Fisheries Standard. This science-based standard is the world’s most credible and recognized standard for environmentally sustainable wild-caught seafood.

Kristian Kristensen of Cape Ann Seafood Exchange, a member of SGA, said: “MSC certification allows consumers to buy New England redfish, haddock and pollock with the confidence that the fisheries will continue to be operated and managed in a sustainable manner. We are committed to preserving a way of life for commercial fishermen and their families while minimizing ecosystem impact to insure these fisheries are sustainable for generations to come.”

Acadian redfish, haddock and pollock are all lesser known fish species that New England fishermen have turned to as economically viable and sustainable alternatives. The total combined commercial harvest for these fish, which are caught in the waters of the Gulf of Maine and Georges Bank, was valued at more than $21 million in 2013. The redfish and pollock fisheries currently harvest less than half of their annual quotas.

Brian Perkins, MSC regional director – Americas, said: “The MSC’s vision is for oceans to be teeming with life for future generations. We are extremely pleased to see the US Acadian redfish, haddock and pollock fishery succeed in the MSC process and we hope to be their partner in creating and maintaining new markets.”

New England benefits from a concentration of certified sustainable fisheries. However, consumer awareness of the abundant sustainable seafood offerings from area sellers remains low. To address this, the MSC recently launched a campaign to educate New England consumers about identifying sustainable seafood products. MSC will take its “Good Catch!” campaign and promo video directly to consumers this month with events at Whole Foods and Big Y grocery stores, which feature MSC at their fresh fish counters, in greater Boston, Springfield and Great Barrington, as well as at Green Fest and the Quincy Farmers Market.

The independent assessment of the Acadian redfish, haddock and pollock fisheries was conducted by SAI Global Assurance Services, an accredited third-party conformity assessment body. SAI Global Assurance Services assembled a team of fishery science and policy experts to evaluate the fishery according to the three principles of the MSC Fisheries Standard: the health of the stock; the impact of fishing on the marine environment; and the management of the fishery. The MSC process is open to stakeholders and all results are peer reviewed.

Marine Stewardship Council appoints Eric Critchlow as new U.S. Program Director

August 19, 2016 — The following was released by the Marine Stewardship Council:

The Marine Stewardship Council (MSC) has appointed Eric Critchlow as the new U.S. Program Director. Eric will be based in the MSC US headquarters in Seattle. He is a former vice president of Lusamerica Foods and has over 35 years in the seafood industry.

Leading a team to engage partners

Eric will be leading the MSC’s U.S program, including its commercial, fisheries and communications teams. Eric will also work closely with partners in the seafood industry, continuing to deepen MSC’s relationship with key partners in the US.

Brian Perkins, Regional Director Americas, said: “I am delighted to welcome Eric to the MSC as U.S. Program Director. Eric has a unique blend of skills and experience that will enable him to bring all stakeholders together towards a common goal of preserving our fishery resources for the future.”

Eric joined the team in June 2016 and will report to Brian Perkins, the Regional Director for the Americas.

Eric started in the commercial fishing industry as a troll salmon buyer and general production worker. He also worked with Ocean Beauty (Portland Fish) and North Pacific Seafoods as Vice President (VP) of Sales.

Eric Critchlow, U.S. Program Director, added: “I am thrilled to be joining the MSC at a very important time in the organisation’s history.  Given consumer consciousness and stewardship with their food purchasing habits and their desire for sustainable seafood, it’s imperative in my role to keep building alliances with our key partners in order to deliver on our mission and expand the MSC’s presence in the Americas and increase availability of MSC certified sustainable seafood across the region.”

The MSC in the Americas

Around half (53%) of fisheries in the USA and two-thirds (62%) of Canadian fisheries are engaged with the MSC program. Together these fisheries account for approximately 3.2 million metric tons of seafood caught every year. With the growth of the program in the Americas, MSC is moving toward having representatives available to fishery and commercial partners within more specific geographic areas.