January 28, 2021 โ Maineโs seafood industry just got a boost.
The state has launched the Maine Seafood branding and promotion initiative.
The $1 million campaign seeks to unify all Maine seafood into a single brand.
In a December press release, the state reports that retail seafood sales have gone up 35% in 2020 compared to 2019.
The initiativeโs website seafoodfrommaine.com connects Mainers to seafood suppliers near them to help bring seafood to Mainersโ kitchens when they canโt go out to restaurants.
It includes a comprehensive directory to help seafood lovers find specifically what they need along with recipes. In the coming months, the initiative plans to expand their directory and social media presence.