May 13, 2019 — The US’ two largest squid catchers and suppliers are taking a similar tack when it comes to plans to boost consumption of their species: product innovation at home targeted at millennials, and the recent Marine Stewardship Council (MSC) certification of their fisheries to open up new markets, particularly in Europe.
The companies –Narragansett, Rhode Island-based The Town Dock and Cape May, New Jersey-based Lund’s Fisheries — recently teamed up to receive MSC approval for the US Northwest northern shortfin squid (Illex Illecebrosus) fishery. This comes nearly a year after obtaining the MSC’s stamp for the US Northeast longfin inshore squid (Loligo pealeii) bottom trawl fishery last year, the world’s first MSC certification for a squid species. The two firms also catch California market squid (Doryteuthis opalescens) and harvest or procure a wide range of other squid and fish species.
Americans don’t consume a lot of squids — in 2015, the average US consumer ate around four ounces per year, roughly equivalent to a serving of fried calamari rings. That’s where the opportunity lies, Jeff Reichle, Lund’s president, told Undercurrent News.