May 28, 2019 — “How can we engender enthusiasm in children for eating seafood?” asked Karen Galloway – owner of KAGC Limited, a company specialized in strategic development and consumer insights, and a former employee at Seafish – in her Drummond Lecture at the Shellfish Association of Great Britain this week. “Many studies have shown that children who eat seafood regularly have increased IQ and a better quality of sleep, yet parents in the U.K. are failing to take these messages onboard.”
The American Academy of Pediatrics (AAP) also happened to release a report this week identifying that children in the U.S. are not eating enough seafood and recommending that urgent action be taken to address this.
“It’s down to us as parents to influence our children, but don’t forget that children also influence parents, so we need to listen to them, and if they want to try seafood then let them, even if you don’t personally like it,” said Galloway.
She suggested keeping seafood comfortable, giving it some crunch, focusing on favorite flavors, putting it between bread, even taking it outdoors.
Advertising has a major influence on our lives and our food choices and Galloway pointed out that a “Kids Against Plastic” campaign has a massive reach, particularly because schools have taken the messaging onboard. However, advertising can also go wrong, and she warned that using cute characters to encourage kids into seafood could have the opposite effect.