December 30, 2021 — Consumers are becoming more interested in the sustainability credentials of the seafood they eat, a long-awaited trend the COVID-19 pandemic may have served to accelerate.
Data from GlobeScan found that in 2020, 38 percent of the consumers surveyed possessed a willingness to reward companies they perceived as responsible, a significant leap up from the roughly 20 percent the firm had historically tallied since 1999.