Saving Seafood

Labeling lawsuits reshaping sustainable seafood marketing strategies

February 21, 2024 — A series of lawsuits related to sustainability claims and eco-labels have changed the seafood industry’s approach to marketing sustainability bona fides. Lawsuits filed against Mowi, Gorton’s, ALDI, Conagra, Bumble Bee Foods, and Red Lobster are either pending or have resulted in settlements.

The suits should be a wake-up call to the seafood industry that it needs to change its marketing practices, according to Arlin Wasserman – the founder and managing director of Changing Tastes, a seafood industry consultancy working at the intersection of sustainability, public health, information technology, demographics, and the changing role of the culinary professional. Wasserman, who was previously the vice president of sustainability at foodservice provider Sodexo, recently discussed how companies can adapt and modernize their marketing campaigns with SeafoodSource. 

Read the full article at SeafoodSource

“Humane aquaculture” could boost US seafood consumption, study finds

September 27, 2018 — Humane production practices could have a huge impact on market expansion for farmed seafood in the United States, according to a new study from surveying firms Changing Tastes and Datassential.

Previewed this week in Ecuador at the Global Aquaculture Alliance’s annual GOAL conference, the study – titled “Humane Aquaculture: Opportunities on the Plate” – assesses the influence that humane production practices have on both American consumers and foodservice purchasers when it comes to buying seafood.

Half of the American consumers and foodservice purchasing decision-makers polled for the study said they were more likely to buy fish and seafood that is humanely harvested, with more than half of the survey participants in both groups also subscribing to the belief that humanely produced fish and seafood is likely to be higher quality, taste better, and have better texture.

“Humane production practices may increase the attractiveness of farmed fish and seafood both to U.S. consumers and to the businesses that purchase it and offer or serve it to them,” said Arlin Wasserman of Changing Tastes in a statement detailing the study’s findings. “Increasing the attractiveness of farmed fish and seafood can create meaningful opportunities over the next several years.”

Farmed seafood, if positioned right, could become a viable replacement for beef on many American consumers’ plates, especially if an earlier study conducted by Changing Tastes pans out, the research firms said. According to that study, U.S. consumers were on-trend to reduce their beef consumption by 20 percent by 2025.

Several recent studies from Datassential also show that more Americans are planning on reducing the amount of time red meat hits their plates.

Read the full story at Seafood Source