December 9, 2020 — The Maine Department of Marine Resources (DMR) has launched a new marketing effort intended to promote the state’s seafood products through a branding effort to boost sales for the industry.
The new launch establishes a seafood brand for the Northeast U.S. state, using USD 1 million (EUR 825,527) of the state’s allocated USD 20 million (EUR 16.5 million) in CARES Act relief funding. The initiative will emphasize the qualities distinguishing Maine seafood, and will use multiple media channels to reach food-oriented audiences, according to the Maine DMR.