September 3, 2019 — Michael Billings – who heads procurement for the Boston, Massachusetts-based protein delivery company ButcherBox – couldn’t remember exactly what compelled him to call longtime colleague Michael Carroll, the fisheries economist who founded software firm Legit Fish, a while back. Nevertheless, he’s glad he did.
“I don’t even know why, but I just picked up the phone and called [Carroll],” Billings told SeafoodSource, recalling the origin story behind the trailblazing partnership between ButcherBox and Legit Fish, which was christened last month with the launch of fully-traceable, wild-caught sea scallops on ButcherBox’s e-commerce platform.