Saving Seafood

Bumble Bee targets younger consumers with new marketing campaign

April 13, 2022 — Bumble Bee Seafoods is debuting a “Good For You” advertising campaign designed to “recruit the next generation of tuna lovers by dispelling category perceptions and inspiring new usage ideas,” the San Diego, California, U.S.A.-based company said in a press release.

The company’s new campaign “offers a simple, memorable expression of not only the culinary and nutrition story behind tuna, but also an acknowledgement of the amazing authenticity behind the people who love what tuna does for them.”

Read the full story at SeafoodSource

 

Seafood industry pilot study reinforces importance of standards to traceable, responsible supply chains

June 24, 2021 — A recent seafood industry traceability pilot study conducted by GS1 US supports the value of universal standards to help seafood companies efficiently and effectively exchange supply chain data and improve end-to-end visibility.

The study was conducted in collaboration with the Global Dialogue on Seafood Traceability (GDST), the Institute of Food Technologists (IFT), Beaver Street Fisheries, Bumble Bee Seafoods, Chicken of the Sea, FoodLogiQ, IBM Food Trust, Insite Solutions/Norpac, ripe.io, SAP, Walmart, and Wholechain. It follows a similar 2020 prototype that confirmed traceability solutions from FoodLogiQ, IBM Food Trust, ripe.io and SAP can operate, transmit, and exchange product data throughout a supply chain when GS1 Standards are applied.

Read the full story at Seafood Source

Chris Lischewski trial enters second week as key witnesses testify

November 19, 2019 — The trial of Chris Lischewski is now in its second week, with a panel of 16 jurors having heard six days of testimony from many of the witnesses deemed most important to the government’s price-fixing case against the former Bumble Bee president and CEO.

Lischewski is on trial for a single charge of engaging in a conspiracy to fix the prices of canned tuna in the United States from 2011 to 2013. The case is being heard by District Court Judge Edward M. Chen of the Northern District of California.

Read the full story at Seafood Source