February 14, 2024 — The following was released by the Seafood Nutrition Partnership:
Seafood Nutrition Partnership (SNP) has launched a new digital program to help consumers have
greater access to high-quality seafood wherever they live in the country. SNP’s Fall In Love With
Seafood campaign is rolling out to retailers across the country and now to seafood companies that
deliver seafood directly to consumers. The goals of the campaign are to help consumers eat seafood
at least twice a week for improved health and to bring awareness to amazing online seafood
companies. This multi-media initiative aims to promote direct-to-consumer companies and brands
through web, email, and social platforms and drive consumers to shop directly through participating
companies’ online stores.
“90% of Americans are not meeting the Dietary Guidelines recommendation to eat seafood at
least twice a week and missing out on important health benefits. We want to provide
consumers with easy access to seafood wherever they live in the United States,” said Linda
Cornish, SNP founder and president. “Consumers and health influencers often ask us where
to buy high-quality sustainable seafood. We recommend buying from their favorite retailers
and restaurants and now we can share a list of companies that ship seafood directly to them.”
The newly designed page on SNP’s website will showcase seafood companies with product
and page shout-outs with one company highlighted monthly in a featured section. The
selected brand will also have a monthly spotlight in SNP’s consumer and registered dietitian
newsletters, and reach consumers through paid social media posts and targeted Google Ads.
“We want families everywhere to eat high-quality seafood and enjoy easy access to the
healthiest protein on the planet from their favorite physical or online stores. We are happy to
support SNP in launching the FILWS Shipped Direct program,” added Bill Hueffner, vice
president of marketing and development at Pacific Seafood.
Pacific Seafood, Sitka Seafood Market, FultonFishMarket.com, and Bakkafrost are the
seafood companies that support SNP with the launch of this new program. Please contact
Linda Cornish at lcornish@seafoodnutrition.org to join this D2C program.