September 12, 2024 — The following was released by the Seafood Nutrition Partnership:
The successful launch of the ‘Fall In Love With Seafood’ (FILWS) campaign has led the charitable non-profit to move forward with plans to scale the consumer campaign into
2025-2026. Following successful efforts at H-E-B, Hy-Vee and Weis Markets during the 1st half
of 2024, Seafood Nutrition Partnership (SNP) will partner with Harris Teeter and Publix to
launch the Fall in Love with Seafood campaign in their markets in September and October
respectively. The expanded effort will be featured at over 1,375 Publix stores and 270 Harris
Teeter locations throughout the southeastern and mid-atlantic regions. The campaign aligns
with SNP’s mission to encourage Americans to eat seafood twice a week to live happier,
healthier, and smarter lives.
“The eye-catching imagery will compel consumers to ‘Fall in Love with Seafood’ and to take
advantage of the health benefits seafood offers along with a myriad of delicious species and
recipe options,” said Linda Cornish, Founder and President at Seafood Nutrition Partnership.
The aim is to continue to drive seafood consumption as well as strong return-on-investment for
the suppliers, brands and retailers supporting the campaign. To date, the promotion has
returned an average of $4 for every $1 invested in marketing,
“The strategy is to reach current seafood consumers in retail partner markets throughout their
day to remind them how delicious, nutritious and easy-to-prepare seafood can be. The plan
spans social and digital media including paid search, META ads, programmatic and recipe
integration as well as out-of-home, influencer, in-store flyers, in-store signage, and
promotions.” added Sarah Crowley, SNP Vice President of Marketing and Communications.
“We are excited to bring this consumer campaign to market during National Seafood Month,”
said Guy Pizzuti, Seafood Director at Publix Super Markets, Inc. “We are proud to highlight
seafood and messages that resonate with our customers. Through the collaboration with SNP
and our suppliers, we believe we will grow the category and gain valuable learnings for future
campaigns.”
The ‘Fall in Love with Seafood’ campaign will continue with seafood suppliers and retail
partners nationwide throughout 2025 and 2026. H-E-B will repeat and expand their successful
2024 campaign in January 2025 as well as planned Q1 efforts at Stop & Shop and Harris
Teeter. To participate in or learn more about an upcoming retail campaign, contact Linda
Cornish at lcornish@seafoodnutrition.org.
About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S. building awareness of the health and nutritional benefits of seafood. SNP addresses the country’s public health crisis through education programs that inspire Americans to incorporate more seafood and omega-3s into their diets forimproved health per the USDA Dietary Guidelines. For more information or to support SNP, visit seafoodnutrition.org.