October 5, 2023 — The Seafood Nutrition Partnership announced the soft launch of their new “Fall In Love With Seafood” campaign at the Global Seafood Alliance’s Responsible Seafood Summit in Saint John, New Brunswick, Canada, this week.
Linda Cornish, the founder and President of the Seafood Nutrition Partnership, showed off two of the new ads while on stage as part of the “One Industry, One Voice” panel. The campaign is having a soft launch during National Seafood Month this October before being launched in key target markets in January 2024.
The ads are playful, with one featuring some sushi with the phrase “Let’s roll play.” Another shows a shrimp skewer on a grill with the words “Reignite an old flame.”