January 21, 2025 — The following was released by Seafood Nutrition Partnership:
Seafood Nutrition Partnership will again partner with H-E-B in January 2025 to expand the
Texas-based chain’s successful 2024 Fall in Love with Seafood (FILWS) consumer campaign.
SNP collaborated with the H-E-B seafood and marketing teams to launch a multi-media
marketing plan spanning social, digital, influencer, and retail marketing including in-store
seafood cooking demos and integration into H-E-B Wellness team communications promoting
the nutritional benefits of seafood.
The Fall in Love with Seafood campaign launched in 2024 to educate consumers about the
nutritional benefits of eating seafood at least two times a week while driving seafood
consumption and retail sales. In 2024, the FILWS campaign was executed with five major
retailers and delivered an average $4.07 return on investment. In other words, each $1
invested in the campaign delivered over $4 in incremental seafood sales.
“We are thrilled with the campaign’s performance,” said Sarah Crowley, vice president of
marketing and communications at SNP. “The positive response from consumers and partners
shows that when we work together, we can have a profound impact on driving seafood sales
and helping consumers make healthier food choices.”
The FILWS marketing campaign will continue to raise awareness about seafood consumption
by launching further initiatives in 2025 with multiple retailers including Lent with Northeast
Grocery at their banners Price Chopper, Market32, and Tops.
The successful program has led the non-profit to tap Stephanie Blicharz (pronounced
BLEE-hahsh) as Director of Marketing to help implement the national seafood promotion
campaign and collaborate with SNP partners.
Steph has successfully developed and executed strategic marketing campaigns for diverse
organizations, most recently the Chilean Salmon Council. She has worked with well-known
brands, including Energy Star, Ocean Spray, and Chinet. Steph is committed to driving
initiatives to encourage Americans to eat more seafood.
To participate in or learn more about sponsoring an upcoming retail campaign, contact Linda
Cornish, president and founder, at lcornish@seafoodnutrition.org.