February 17, 2015 — Red Robin is trying to bait the pope — yes, that pope — with an offbeat promotion.
The casual dining chain has invited Pope Francis to eat at Red Robin during Lent. Should His Holiness accept the invite and visit any Red Robin in the U.S. during the Lenten season (Feb. 18 through April 2), the 500-store chain will offer all guests free Wild Pacific Crab Cake Burgers on Friday's during Lent
That would cost a pretty penny. Red Robin's crab cake burgers start at $14.29.
There's a social media twist, too. Red Robin is nudging customers to tweet the pope @Pontifex and use the hashtag #RopeInThePope.
"We're hoping that our invitation catches the pope's attention," said Denny Marie Post, Red Robin's senior vice president and chief marketing officer. She says an invitation was delivered to the Vatican on Friday, followed by a tweet Tuesday.
Read the full story at USA Today