New Hampshire-caught seafood has been branded with an emblem that will soon turn up in grocery store windows and restaurant menus.
The New Hampshire Commercial Fishermen’s Association released the sharp, red emblem earlier this month, backing it with standards for quality assurance, sustainability and support of local seafood industries.
The fishermen are soliciting restaurants and groceries to sign an agreement to use the logo, which sets standards but carries with it no financial responsibilities. Erik Anderson, president of the association, said he hopes consumers find it fashionable.