May 1, 2017 — The Seafood Futures Forum, hosted by the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC) at the 2017 Seafood Expo Global last week, proved to be a powerful forum for a discussion on how to safeguard seafood for future generations.
Hosted by MSC CEO Rupert Howes ASC CEO Chris Ninnes, the event included a panel forum featuring Mars Petcare, Sanford, Simplot and Aqua Spark. Panelists discussed how producing and sourcing certified seafood was beneficial to their businesses, and why collaboration is essential if the seafood industry wants to provide increasingly sustainable seafood.
The participating panellists also outlined their own commitments to sustainability – Mars Petcare has committed to using only fish from sustainable sources for its pet food by 2020, while 97 percent of Simplot’s John West Australia tuna products contain MSC-certified tuna, representing 43 percent of all canned tuna in Australia, and the company has just launched the first ever MSC-certified canned tuna in New Zealand.
Judith Kontny, international corporate social responsibility manager at Lidl, set the scene with her keynote speech, explaining the retailer’s strategy on responsible and sustainable seafood. Lidl was one of the first large retailers to build sustainability into its procurement process and continues to seek ways to improve its performance, she said.
In Germany for example, from January 2017, Lidl has only sold MSC certified products in its permanent, own-brand, fresh- and frozen-fish range, and from January 2018, will only sell farmed seafood products certified by either ASC or certified organic.
However, Kontny said this still leaves challenges in meeting consumer demand. She urged MSC and ASC to actively encourage certification of a greater range of species.
“We are eager to sell more certified species, notably octopus and squid,” she said.
Kontny also called on the ASC and MSC to engage more with consumers in Eastern and Southern Europe to help them understand the need for responsible and sustainable seafood.
“We noted considerable success in Portugal using a flyer campaign and in-store tastings and talks,” she said. “This was a new area for us, but consumers reacted favorably and left with a greater understanding of the need to choose sustainable seafood.”