January 31, 2020 — People care about the impact of their diet. According to Nielson1, consumers are more likely than ever to acknowledge the environmental impact of global food production and make choices to reduce their individual footprint – usually willing to pay more for lower-impact foods. So why is seafood not flying off the shelves? It is, by far, the lowest impact animal protein2 and, according to a recent global analysis3, fish populations around the world are healthy in places that manage their fisheries well.
The problem is that people’s perception of ocean conservation and subsequent seafood sustainability is often misinformed. For example, when people are asked4 to rank ocean threats, pollution (like plastic) and overfishing are consistently listed as the top two despite expert consensus that climate change is the most pressing threat. The seafood industry has a largely negative5 reputation among everyday consumers and are increasingly blamed6 for plastic pollution.
Why does the negative perception of seafood persist?
Overfishing throughout the 1980s and 1990s earned the seafood industry its infamous label. High-profile media stories about overfishing coupled with the formation of several international ocean advocacy groups vilified the industry – a reputation the industry cannot seem to shake, despite important policy reforms and strong data that many global fisheries are firmly on a path to sustainability.