November 2, 2012 — With most supermarkets giving shoppers some insight into the environmental impact of their seafood offerings, Wellesley-based Roche Bros. knew it needed to institute a sustainability program of its own.
Conveniently for Roche Bros., Foley Fish – the Massachusetts supermarket chain’s seafood provider for more than 30 years – was already developing technology that would let consumers know where and how their fish was caught.
New Bedford-based Foley Fish began developing Sea Trace during the spring, around the time Roche Bros. approached the business, said Foley co-owner Laura Foley Ramsden.
The product was released to Foley clients in September. Smithfield, R.I.-based Computer Associates programmed the system for Foley.
The system allows customers to scan a Quick Response (QR) code with their smartphones. The phone then displays information about the catch, including the boat it was caught on, where and how it was caught, and where it has been since the ship brought its haul to land.
So far, more than 200 Massachusetts fishermen have been listed in the database.
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