July 12, 2024 — The Seafood Nutrition Partnership (SNP), an Arlington, Virginia, U.S.A.-based nonprofit that aims to promote the health and nutritional benefits of seafood, has launched a Summer Seafood Challenge, drawing support from companies up and down the seafood supply chain.
The campaign, which kicked off 20 June and runs through 20 August, asks participants to create or join a team on Give Lively – a free fundraising platform for nonprofits – commit to eating seafood at least twice a week for 60 days, and engage their friends, family, and colleagues to join the initiative and donate. They are also encouraged to share their seafood experiences on social media using the hashtags #SeafoodChallenge, #SummerSeafoodChallenge, and #Seafood2xWk and tagging @Seafood4Health in their posts.