September 17, 2024 — There was a time not all that many years ago when the restaurant industry marketed lobster as a luxury item. With the exception of shoreside clam shacks and resort eateries, enjoying lobster was mostly a white-tablecloth experience.
These days, however, lobster is seemingly everywhere – in lobster rolls, as part of grilled cheese sandwiches, and as a mac & cheese mix-in. Restaurants at all price points are featuring lobster: This summer, chains like Friendly’s and 99 Restaurants had lobster rolls on their menus. Even independents are on the lobster bandwagon, as exemplified by Villa Napoletana in East Longmeadow, where a month-long lobster menu promotion is underway.
The industry’s appetite for lobster seems almost limitless. Cousins Maine Lobster, the food truck franchisor whose menu is lobster-dominated, this month announced plans to open another 250 outlets over the next five years. Some industry experts predict future demand for lobster to continue to grow at an 8%-plus rate