February 26, 2019 — Diversified seafood group Cooke is partnering with US retail and lifestyle entrepreneur Martha Stewart on a new range of value-added seafood products using raw material from its global farmed and wild supply companies.
Cooke, under its True North Seafood sales arm, is teaming up on the range with Sequential Brands Group, which licenses a range of consumer brands, including Martha Stewart’s, the seafood company told Undercurrent News. The range will launch next month and will be on show at the upcoming Boston seafood show, held in the East Coast US city from March 17-19.
The product line offers a range of True North products accompanied by a Martha Stewart signature butter flavor or spice blend. Packaging will also include an easy to follow recipe created by Stewart’s “test kitchen” team, the company said. These include Atlantic salmon with lemon herb butter; sockeye salmon with miso butter; pollock with a southwest spice blend, and a seafood medley – using pollock, salmon, and bay scallops — with a herb spice blend.
“Knowing where my seafood comes from is very important to me, and I’ve enjoyed and served True North Seafood to family and friends for years,” said Stewart, in a statement.