SEAFOODNEWS.COM [SCOM] — June 17, 2014 — The US State Department struck a public-private partnership to launch a technological initiative to track commercial US fishing data with a goal to further develop and promote sustainable industry practices within the US.
In recognition of Secretary Kerry’s “Our Ocean” Conference on June 16-17, the U.S. Department of State’s Office of Global Partnerships, in collaboration with /tone™ and GSM Association, launched a mFish.
mFish is a new initiative that aims to make fishing more sustainable and improve the lives of fishermen and their communities by developing practical solutions that use the power of commercially viable mobile technology.
The platform will leverage the adoption of mobile phone use across the developing world to address sustainable fishing challenges and improve economic conditions in fishing villages. The partnership will establish a means to reach, teach and engage under-served fishing communities.
mFish will be powered by /tone™, a mobile technology platform that brings the people behind global marketers, businesses, and consumers together in a single, personalized interface.
Industry professionals will be able to use mFish's mobile services to provide real-time information to help fishermen, managers and the seafood industry to communicate, access information and share data seamlessly. Information can be used to collect and analyze catch data, monitor illegal fishing, trace seafood along supply chains, and improve fishing safety.
This story originally appeared on Seafoodnews.com, a subscription site. It has been reprinted with permission.