June 25, 2020 — There might be something fishy about October at the University of Massachusetts Amherst this fall.
Thanks to a state grant reeled in by Our Wicked Fish Inc., students at the UMass flagship campus can expect plenty of local seafood and fishing-related events during “a month-long campaign for New England-caught seafood” coinciding with National Seafood Month.
“Components of the campaign will include social media content, on-campus contests, online giveaways, meet-n-greets with fishers, and could also include events such as a film screening, fish cutting demonstrations, cooking demonstrations, and brief before-and-after online survey,” the Baker administration said in a press release announcing the award of three grants through the Division of Marine Fisheries’ Seafood Marketing Grant Program.
The partnership between Our Wicked Fish and UMass Dining was awarded $31,240 in funding, the largest of the three grants.