February 28, 2020 — The Maine Lobster Marketing Collaborative (MLMC) has released its 2020 strategic plan, which is focused on “promotion, protection, and partnership.”
The MLMC is funded via fees paid by the state’s lobster industry, based on a bill approved by the state’s legislature. The organization’s mission is to promote the U.S. state of Maine’s lobster brand in the media and restaurant business.