May 13, 2016 — New England fishermen have caught more than 10 million pounds of Atlantic pollock every year since 2003, and now a loose consortium of proponents are advocating for its greater use as a cheaper alternative to cod and haddock.
As New England’s cod fishery has been damaged by slow reproduction, tight quotas and the impacts of climate change, a group of fishermen, processors, restaurateurs and sustainable seafood advocates are aiming to rebrand Atlantic pollock as New England’s fish, according to an Associated Press article.