Oceana, an international ocean conservation group, will launch a new six-figure advertising campaign on December 1, designed to influence policy makers arriving in Copenhagen for the United Nations Climate Change Conference (COP 15), December 7 -18, 2009.
The advertising campaign will highlight the need to reduce carbon dioxide emissions to 350 parts per million (ppm) to avert a mass extinction of corals and likely declines in the countless marine species that depend upon them, this century.
To protect popular food species, such as oysters and lobster, and the economies that depend upon them, we will need to reach the goal of 350 ppm. The new advertising campaign includes three executions of a design based on the message: ‘The Price of Lobster in 2050: 350 parts per million.’ It will also include two additional variations: ‘The Price of Oysters’ and ‘The Price of a Dive Vacation,’ also following the 350 parts per million theme.