October 22, 2013 — Icelandic companies have joined together at the second Seafood Barcelona event to promote the quality of Icelandic salted fish products (bacaloa).
At a vendor session during the show, Guony Karadottir, director of food and fisheries and agriculture marketing manager for Iceland Responsible Fisheries, announced the “Taste and Share the secret of Icelandic bacalo” marketing initiative of 26 Icelandic seafood companies that produce and sell bacalao, along with Promote Iceland and The Icelandic Salted Fish Association.
According to Karadottir, research shows that Iceland is leading in quality for bacaloa.
“We wanted to follow up on that, telling people where the fish is coming from,” she told SeafoodSource. “The fact is that all around Iceland there are these villages dependent on making fish for demanding markets. There is a lot of product development going on and also a lot of research on how to preserve the fish.”
Read the full story at SeafoodSource.com