PORTLAND, Maine—Whether it's East Coast swordfish, Alaska king crab or Louisiana shrimp, seafood sellers have their own hook to pump up sales: a celebrity.
For swordfish this fall, sellers didn't turn to an actor, athlete or chef to push their product. Instead, it was the boat captain who caught the fish.
Swordfish sales soared at the Hannaford supermarket chain when the fish was promoted as being caught by Linda Greenlaw, a well-known Maine boat skipper featured on the Discovery Channel reality show "Swords: Life on the Line."
Seafood hawkers say using the names of well-known fishermen or fishing boats is a powerful marketing tool, especially in these days of oil spills, food-borne illness and increasing consumer awareness.
Read the complete story by the AP at The Boston Globe.