January 7, 2025 — Health-conscious grocery shoppers in the U.S., which account for an estimated USD 285 billion (EUR 274 billion) in annual spending at grocery stores, frequently look to the fresh seafood department when making food purchases, according to a new report from customer data science firm dunnhumby.
“The role of food and other health categories is blurring, with food now playing a bigger role in customers’ health journeys,” dunnhumby Director of Competitive Strategy and Insights Erich Kahner told SeafoodSource.