There is much noise these days about seafood, in part thanks to the U.K. release of the film, “End of the Line,” about just how seriously threatened sea creatures are. There’s also the clamor, on both sides of the Atlantic, about Nobu refusing (thus far; stay tuned) to take bluefin tuna off its menus.
Now a U.K. survey shows that 90 percent of diners want restaurants to put sustainable fish on their menus (and are willing to pay more for it) even though the vast majority of those people don’t currently bother to choose fish from sustainable sources. In other words, make the merchants responsible.
I’m not certain this is how it’s going to play out. I’m all for seafood restaurants and fishmongers carrying only sustainable fish (and I recently had dinner with the CEO of Red Lobster to discuss this, and will report on that soon), but I think it’s also up to consumers to know enough to refuse to buy certain fish because they’re threatened (or, for that matter, because they’re farmed in unsustainable ways).