November 23, 2015 — A new, beautifully produced but troubling public service announcement from Oceana features “Glee” television actress and singer Jenna Ushkowitz diving with sea lions off Santa Barbara.
Fishing, she says, decimated Southern California’s historically booming stocks of Pacific sardine and Northern anchovy, a major food source for top ocean predators. Those stocks have dropped dramatically in the past decade, prompting reduced fishing quotas as starved sea lion pups and California brown pelican chicks die in record numbers.
“Sea lions rely on forage fish for survival. But years of overfishing have put this important food source in jeopardy,” Ushkowitz narrates while underwater footage shows her swimming through kelp. “Join Oceana and help protect forage fish in the Pacific. … We need to stop this and replenish.”
The West Coast’s leading fishery scientists, however, disagree. They believe the fish are most likely enduring natural population fluctuations and are on the cusp of making a big comeback.
Oceana, a nonprofit advocacy organization favored by celebrities such as Leonardo DiCaprio, insists that fishing is the primary problem. The group lobbied aggressively to close the West Coast anchovy fishery, delivering nearly 40,000 letters from concerned citizens nationwide to the Pacific Fishery Management Council, a 14-member body that sets fishing policy for California, Oregon and Washington, before its meeting last week.