February 25, 2021 — The Marine Stewardship Council (MSC) plans to increase its presence and activities in Mexico, rolling out a strategic plan for the creation of a community of producers and commercial partners, while also implementing a communications campaign on the importance of sustainable fishing and the benefits of getting certified.
To increase environmental stewardship in Mexico’s fishing industry, MSC will work with key industry players to drive its chain of custody certification and its eco-labeling program of certified products in stores, which allows consumers to recognize fisheries that use resources rationally with a minimized impact on the ecosystem. and reward those fisheries with their purchases.