October 17, 2016 — There is a big difference between dead and dying.
Outside Magazine published a somewhat tongue-in-cheek obituary for the Great Barrier Reef earlier this week, citing its lifespan from 25 million BC-2016. The article detailed the life of the reef, its active membership in the ecological community, its worldwide fame and the coral bleaching that has led to its deteriorating health. “The Great Barrier Reef of Australia passed away in 2016 after a long illness. It was 25 million years old,” read the article.
Immediate response on social media
The obituary was met with horror and disbelief, both by scientists and social media users alike. Russell Brainard, chief of the Coral Reef Ecosystem Program at NOAA’s Pacific Islands Fisheries Science Center, told HuffPost that he believes the article was highlighting the urgency of the situation, but that those who don’t have any context “are going to take it at face value that the Great Barrier Reef is dead.”
Many people on social media are indeed taking it at face value. Twitter users have been grieving the loss of the reef and urging followers to pay serious attention to the consequences. Many are spreading false information entirely. Rowan Jacobsen, the writer of the obituary, is a food and environmental writer, not a scientist. But the article has led some outlets to claim that scientists have declared the reef officially dead, further spreading the exaggeration.