Travel anywhere on the Seacoast and you’ll see fishing boats along the shore. But where to eat their fresh fish? Good luck with that. About 11 million pounds of fish, including just over 3 million pounds of fin fish, landed on the New Hampshire coast last year, and nearly all of it left the state after being unloaded on the pier.
Like most of us, I didn’t have a clue that our fish are heading down the interstate. But for those who’ve been watching the industry consolidate over the last 30 years, it’s like standing by while trucks full of money disappear down the road. And seeing 400 years of tradition being sold to out-of-staters. And, for some reason, saying “no, thanks” to an affordable supply of fresh healthy food, only to buy it back a few days later and older, at a higher price.
The math doesn’t make sense to a small group of people who have been meeting at Portsmouth City Hall since October working to turn the tide. This week, they’ll launch “NH Seafood Fresh and Local,” a new brand intended to help consumers identify locally landed seafood, species that are both fresh and managed to sustainability.