WELLESLEY HILLS, Mass. — October 16, 2012 — Roche Bros. today announced a seafood traceability program in conjunction with their longtime seafood partner, Foley Fish, a fourth generation seafood processor based in New Bedford and Boston.
The new Sea Trace program provides increased transparency regarding where the seafood at Roche Bros. comes from and validates that the seafood is sustainably harvested and naturally processed. Customers will now be able to scan codes for select species to see a photo of the fishing boat, the location fished and even a description of the fishing gear used.
Leveraging educational materials from Foley Fish, the supermarket will list the fishery management programs associated with each species offered. Laura Foley Ramsden, owner of Foley Fish, serves on the New England Fishery Management Council.
“Fishery management is complex. Just labeling the product red, yellow or green oversimplifies it and doesn’t give the consumer enough information to make a well-considered choice," Ramsden said. “We want to encourage customers to select U.S.-caught fish with good conscience; knowing that the seafood has been harvested sustainably and handled naturally at the Foley plant to maintain its 'just caught' flavor."
Once harvested, fish destined for sale at Roche Bros. are cleaned and filleted exclusively at Foley Fish, without any chemicals or adulteration. Foley delivers directly to Roche Bros. stores.
Read the full PR Newswire release at the New Bedford Standard Times