July 13, 2022 — American seafood harvesters play a vital role in supplying healthy, high-quality food to people across the United States and around the world. But they also face serious challenges caused by market disruptions, competing ocean uses, environmental change, and fishing regulations.
Selling seafood directly to consumers, or direct seafood marketing, has become an increasingly common way for harvesters to sell their catch. A forthcoming national survey aims to strengthen the domestic seafood economy by understanding direct marketing practices of American seafood harvesters.
Surveys of direct marketing practices have been beneficial to the agricultural sector. The US Department of Agriculture (USDA) surveys American farmers engaging in direct marketing of agricultural products through the Local Food Marketing Practices Survey (LFMPS). Data from these surveys helped the USDA develop grant programs and technical assistance to support small- and mid-sized farming operations.