March 16, 2022 — The Aquaculture Stewardship Council is launching its largest public-facing marketing campaign ever as the organization seeks to tell the story of sustainable aquaculture to consumers.
The new marketing campaign will have a heavy U.S. emphasis, with an emphasis on local-market promotions. The “New Way to Seafood” campaign will aim to dispel falsehoods and public misconceptions about seafood and showcase the work that the ASC has been performing since the program’s inception.