Austin, TX, March 30, 2012 — Whole Foods is cleaning up its act in the fish department.
The company will become the first national grocer this year to stop selling red-rated seafood, which includes species and habitats that are suffering from overfishing or harmful fishing methods.
As of April 22, Atlantic halibut, grey sole, skate and others will no longer be offered in Whole Foods because of their red ratings.
The Austin, Texas-based grocer said its fishmongers will help recommend alternatives, such as MSC-certified Pacific halibut and yellow-rated Dover sole and Atlantic flounder.
"Not only will shoppers take home a delicious piece of fish but also the peace of mind that they are doing their part to ensure fish for future generations," Whole Foods global seafood buyer, David Pilat, said in a statement.
Ratings on seafood are determined by nonprofit research organizations Blue Ocean Institute and Monterey Bay Aquarium, which Whole Foods partnered with in 2010.
Read the full story at the New Bedford Standard Times.