November 18, 2020 — Dizzying swings in markets and consumer trends touched off by the coronavirus pandemic have forced the Alaska seafood industry to rethink its entire business model, from marketing to distribution to product mix.
Last week, professionals from across the industry and around the world convened on Zoom for a virtual installation of All Hands on Deck, an annual conference hosted by the Alaska Seafood Marketing Institute (ASMI). Experts discussed the quick pivot the Alaska seafood industry made as foodservice industry fell off a cliff while grocery sales and e-commerce surged following the outbreak of the coronavirus inside the United States.