October 15, 2020 — In the past year, the Genuine Alaska Pollock Producers (GAPP) trade group has made a concerted push to expand the market reach of Alaska pollock both domestically in the United States and globally.
Since enlisting a new board of directors and expanding its annual budget to USD 4 million (EUR 3.4 million) in 2019, the organization has built awareness and demand for its marquee product through the use of the “wild Alaska pollock” tagline.