There's a booming health foods market in Birmingham, Alabama, and Tim Petro is at the helm. As owner of Naturally More, a nationally-distributed health foods company, he's learning first hand that Omega 3 fatty acids make good business and great food.
Now, the co-owners of Naturally More have ridden the passion of the American public for healthier foods to profitability over the past two years, and gained a cult following among celebrities. Cases of the peanut butter enriched with Omega 3 fatty acids are being shipped to Puerto Rico, where actor Duane "The Rock" Johnson demands it on his training table. The peanut butter has been featured on television's The Today Show, and is a favorite of Major League Baseball pitcher Adam Wainwright.
The pair more or less settled on a health proposition by default, when stuck with a parking lot full of the empty drums. They hired an ace formulist who tried version after version with all natural ingredients. It was the addition of flaxseed, rich in the Omega 3 fatty acids nutritionists tout, that convinced them to proceed.
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