January 25, 2019 — Whole Foods Market, one of the world’s largest organic and natural food retailers, is reviewing its standards for feed served to the aquaculture fish products it sells and — depending on the changes it adopts — that could make life more challenging for its North American suppliers.
The group that has the most to worry about: land-based producers of salmon and other finfish.
Growing fish in a recirculating aquaculture system (RAS) comes with lots of hefty, upfront development and technology costs, generally forcing these companies to charge a premium for their products. But RAS producers also have the advantage of being able to promote what they say is a cleaner and more sustainable approach than growing fish in an open net pen.
So, there isn’t a seafood counter or freezer that RAS producers covet gaining access to more than those maintained by Whole Foods’ nearly 500 locations across the US, Canada and UK. The roughly $16 billion per year retailer has customers that are both selective and willing to pay a bit more for products they know will be healthier to consume and better for the environment.